EnergieDirect: Digital Transformation Strategy for a new business model

The problem

EnergieDirect is a leading energy supplier for heating oil and gas and has expanded its product range in recent years to include electricity and renewable energy products.

To support this transformation, profound changes in the organization and IT landscape are necessary. The new management team intends to make the necessary decisions strategically and purposefully, rather than relying on gut feeling as in the past.

The solution

Using the Business Model Canvas , ideas for the new business model were gathered, assumptions about customers were generated, and initial measures were developed. The company strategy, combined with this workshop, formed the basis for further considerations.

Using the digital cards of the Digital Excellence Navigator, a digital vision for the next five years was developed. Customer centricity was defined as the overarching goal, and the key factors for processes and services, structure and organization, skills and culture, as well as technology and data were identified. Simultaneously, an employee survey was conducted to gather information on problems, challenges, and desired improvements to the IT landscape.

In further workshops, the challenges and digital solutions were located on the digital transformation map along the value chain, the roadmap for implementation planning and the definition of objectives for the roadmap plateaus were developed.